Audi: look back with frustration

Audi: look back with frustration


"Not satisfactory!" Audi receives this note for the financial year 2018. In Ingolstadt, CEO Bram Schot explained the annual financial statements – and focused on the future of the brand.

Audi is still fighting hard with the consequences of the diesel scandal and with the conversion to the WLTP consumption standard. The operating result fell accordingly. The achieved 3.5 billion euros correspond to a return on sales of 6.0 percent.

"We can not be satisfied with our performance – Audi has excellent products in the marketplace, but in business terms, we did not pass WLTP as the ultimate stress test," Schot commented on these figures at the annual press conference.

In 2019, he and his employees consider a transitional year that is all about Audi's electrification offensive. The Management Board will present the reorientation to the Annual General Meeting on May 23, 2019. "We are significantly increasing the pace of change, because we have to master a double transformation," says the Audi CEO.

In the current year, Audi is presenting more than 20 new or revised models. As part of the electrification offensive, the e-tron Sportback celebrates its world premiere. The all-electric Q2 L e-tron will also be launched specifically for Chinese customers. "In addition, six plug-in hybrid models complement the innovations program this year," says Ingolstadt. By the end of 2020, Audi will have launched a total of twelve electrified vehicles "covering every segment".

The article "Audi: Looking Back with Frustration" was on 14.03.2019 in the category Environment by Rudolf Huber with the keywordsCar, Diesel, Financial, Electromobility, Environment,released.


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