Worldwide BMW sales suffer from 3-star replacement

Worldwide BMW sales suffer from 3-star replacement


The new 3 Series should help the BMW Group achieve sales records in the next few years, but in February 2019 it was initially responsible for a decline in sales. A look at February sales reveals why sellers around the world were waiting for the market launch on March 9 while they were unable to sell sedans. Without the most important model, core brand sales shrank by 4.7 percent to 148,012 units.

MINI, too, reported a decline of 1.1 percent, resulting in total sales of 171,501 vehicles in February 2019 for the BMW Group. Thus, the Munich 4.1 percent below the same month last year, which is measured by the circumstances, rather a positive than a negative surprise. The new versions of the 7, 3 and X5 plug-in hybrids presented in Geneva will also boost sales of electrified models from the summer before the first BMW X3 xDrive30e will be launched in December.

Until the new BMW 3 Series can support the sales with full force, but not only because of the announced July 330e market launch still patience is needed. Especially for Europe, the market launch of the new BMW 3 Series Touring G21 remains to be seen, even the most important in China 3-long version is not yet available. Also missing in March lineup even the most sporty variants such as the M340i xDrive.

Since the beginning of the year, the BMW Group has sold 341,977 BMW, MINI and Rolls-Royce vehicles worldwide. Thus, the previous sales are just under two percent below the same period last year, in the rest of the year, the Munich but their sales turn in any case again in the plus. Whether this can succeed, of course, is also due to factors such as the Brexit or the trade conflicts between the US and other countries.

Pieter Nota (Member of the Board of Management of BMW AG, responsible for Sales and Brand BMW): "Because of the model change in the BMW 3 Series Sedan starts this year as expected a little more restrained. The new 3 Series, which has received much praise from the media, now comes to the dealers. Our order books are already well filled. Along with the new models we unveiled in Geneva earlier this week, including four new plug-in hybrids, this will provide additional momentum throughout the year. I remain confident that we will achieve a slight sales growth in 2019. "

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