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Can TikTok’s new CEO convince big brands to spend on the platform?



Can TikTok’s new CEO convince big brands to spend on the platform?

TikTok broached former Disney EXEC Kevin Mayer last week to be its new business executive and to function COO of parent company ByteDance. Hiring a pacesetter within the U.S. may be a sensible move, since TikTok’s affiliation to China has sparked each speculation and scrutiny — as well as from U.S. lawmakers, WHO ar involved concerning each privacy and censorship. many government agencies, as well as nearly all branches of the military, have even barred workers from downloading or mistreatment the app. Appointing a business executive within the U.S. will definitely build the platform additional appealing to Western brands.

But hiring new leadership isn’t nearly enough to urge massive brands to shift from experimenting with content on TikTok to investment massive bucks in ad pay. ByteDance is looking forward to Mayer’s ability to create TikTok as no-hit in attracting massive advertisers because it has been in attracting users.

TikTok was the foremost downloaded app in Q1, 2020, therefore a recession possible won’t hinder its quality or stop brands continued to experiment with organic content on the platform. In fact, the social media platform can possible grow throughout a recession as individuals pay longer with digital content. TikTok has forever been standard among youth, however it’s currently attracting associate degree older demographic, too, that ought to build it even additional appealing to brands.

It is a good time to be associate degree publicist on TikTok. once it involves ads, that is however TikTok makes cash, the platform includes a ton of offer (people look videos) and comparatively low demand (brands advertising on the platform), particularly compared to Facebook. In alternative words, brands that ar already advertising on TikTok can be obtaining broader reach at a fraction of the value of advertising on alternative platforms. but the challenge is that the demographic of the audience on TikTok and its actual getting power.

The overwhelming majority of brands aren’t able to get serious concerning TikTok advertising nevertheless. they’re still within the test-and-learn part, running multiple experiments to raised understand however TikTok works and the way it’d perform for them. They savvy engagement appearance on YouTube, Facebook, Instagram, and Snapchat, however they’re still working out what TikTok’s format and audience will deliver.

Some well-known, world brands — as well as Mercedes Benz, raincoat Cosmetics, and Burberry — have run no-hit experiments and ar prior to the curve in testing the TikTok’s potential as a promoting platform. however most of their campaigns stressed hashtag challenges and influencers, not paid advertising. raincoat Cosmetics, for instance, launched its #YouOwnIt hashtag challenge on TikTok and earned quite two.3 billion views. The campaign come into being with a clip created by raincoat, however the overwhelming majority of the content that followed was user generated. Burberry launched its TikTok presence with a highly-engaging challenge: The #TBChallenge. Celebrating the launch of the new Thomas Burberry Monochrome assortment, Burberry inspired followers within the U.S. and also the Great Britain to recreate the new Thomas Burberry symbol motif with their hands to unlock a brand new lens. Meanwhile, Mercedes Benz used TikTok to have interaction with socially-savvy information Z via an in depth campaign to encourage users to come back up with their own interpretation of the disreputable Mercedes Benz star emblem, mistreatment the hashtag #mbstarchallenge. The artistic stigmatization campaign scored Mercedes Benz over 494 million views, 61,600 new followers, and quite 525,000 likes.

Mayer’s challenge is to accelerate brands’ learning curves and encourage them to create larger advertising bets, whilst they’re still aiming to understand the new platform. To do that, he can have to be compelled to promote the ad formats TikTok already offers, like Infeed Native ads, complete Takeovers, and Branded Lenses, whereas developing the platform’s ability to focus on. After all, TikTok doesn’t nevertheless provide a similar subtle capabilities that marketers ar accustomed obtaining from Facebook or Instagram. He can have to be compelled to convert advertisers that it’s time to create the shift from mistreatment TikTok as a sandbox for promoting experiments to creating TikTok ads associate degree integral a part of the promoting combine — particularly for brands curious about staying culturally relevant and connecting to the customers of tomorrow.

But that’s not all. to urge marketers’ confidence, Mayer ought to more open the TikTok platform for technology partners to supply information and facilitate marketers perceive a campaign’s performance further as their audience and content at scale.

Mayer’s nickname at Disney was “Buzz Lightyear,” and he’s attributable with the explosive growth of Disney+. Frankly, TikTok is that the solely social media network that comes on the point of the size of Facebook and Instagram, and with Mayer at the helm, it’s possible to grow even additional. the corporate is anticipated to rent forty,000 individuals this year, totally on the business development facet. With Mayer at the helm, it’s the platform to look at in 2020.

Yuval Ben-Itzhak is business executive of Socialbakers. He was antecedently CTO at Outbrain, at AVG Technologies, and at Finjan, and in 2000 supported internet application security company Kavado.

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Y2mate is a quick, easy to use youtube downloader that can save you a lot of time. The program gives you the ability to select the video size and quality, making it the perfect tool for downloading videos for offline viewing.

What are the benefits of using the y2mate youtube downloader?

Y2mate is a user-friendly youtube downloader that makes downloading videos from YouTube fast and easy. With y2mate, you can easily download videos of any size in just minutes. The best part? y2mate is free to use!

How does the y2mate youtube downloader work?

The y2mate youtube downloader is a software application that allows users to download videos from YouTube. The application has a simple user interface and is easy to use. It supports various video formats, including MP4 and 3GP. The y2mate youtube downloader is free to use and can be downloaded from the official website.

Review of popular youtube downloader downloader

There are many programs that allow users to download videos from popular websites, but which one is the best? To answer this question, we researched the most popular video downloaders on the internet and put them through their paces. After testing each program for various features and functionality, we found that some stood out as being better than others.

Our top pick is y2mate. This program has an easy-to-use interface, a wide range of features, and a large user base. Additionally, it is one of the few downloaders that supports downloading videos in both MP4 and AVI formats.

Advantages of using y2mate youtube downloader

If you’re looking for a way to download videos from YouTube without ever leaving the site, y2mate is the perfect tool for you. This downloadable YouTube video player offers a great interface and a variety of features that can make downloading videos a breeze. Here are some of the advantages of using y2mate:

-It’s easy to use: y2mate has an intuitive user interface that makes downloading videos quick and easy.

-It’s secure: y2mate uses 128-bit SSL encryption to protect your data, so you can be sure your videos are safe when you download them.

-It’s fast: y2mate downloads videos quickly and smoothly, so you can get watching your favourite clips as soon as possible.

Disadvantages of using y2mate youtube downloader

Y2mate is a popular online video downloader that allows users to download videos from YouTube, Dailymotion, and other online video sources. However, there are some disadvantages to using this program. First, Y2mate is not the most user-friendly video downloader. Second, it can take a long time to download a large video file. Third, it can be difficult to find videos that you want to download with Y2mate. Fourth, it is not possible to save videos that you have downloaded with Y2mate for later viewing. Finally, Y2mate is only available in English at this time.


y2mate is a great youtube downloader that makes downloading videos easy and fast. It’s simple to use, and it has a wide range of features to make your experience even better. So if you’re looking for an excellent youtube downloader, look no further than y2mate!

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7 Apps that will improve your communication skills




7 Apps that will improve your communication skills

improve your communication skills

Maybe you work in sales because you are a good speaker, but this natural ability has its limits. To become a skilled communicator, you’ll need to identify your weaknesses, learn speaking strategies, and practice on an ongoing basis.

Effective workplace communication is essential to almost every workflow. From low-level employees to management, every employee should work on improving their communication skills to avoid conflicts and misunderstandings while increasing efficiency and promoting growth.

1) Venostech

Do you have an Android device? is an app that tracks how many times you say “um”. It also allows you to add filler words so that you monitor the use of filler words that you tend to resort to.

If you want to get more useful information about your speech patterns, try Venostech. This app transcribes and analyzes every word you say to provide you with detailed statistics.

2) LikeSo

No matter how many times I try, I can’t get out of the habit of using filler words. If you also have difficulties to stop using filler words such as “mmm”, “so”, “well”, “this…”, “that is”, “eh…”, “right?”, etc., I recommend you try LikeSo.

This app tracks how many filler words you say and the rhythm of your voice, and rates your overall eloquence. You can use the FreeStyle mode on calls or practice with the TalkAbout mode that gives you suggestions.

3) Virtual Speech

The problem with practicing in an empty room is that it doesn’t represent reality. With VirtualSpeech, your practice speeches will feel like real life. This app works with Google Cardboard and provides a highly realistic virtual reality setting for your presentations. You can choose from a conference room, a meeting room, a sales situation and more.

The audience moves and reacts just like in a real event, and you can even hear the ambient sound. After the practice session, the app analyzes your performance and provides feedback.

4) Presentation Timer Pro

Sales reps often have trouble organizing their meetings. Presentation Timer Pro is a good solution, as you can specify checkpoints during the presentation that will help you set the pace or change topics, as well as monitor the time remaining in your speech.

This app automatically silences your device so you don’t have to worry about phone interruptions.

5) Headspace

Meditating can be helpful in calming your nerves and helping you become a calmer, more confident presenter. Headspace offers 10 free meditation sessions that you can listen to at any time; p. For example, before an important meeting.

Subscribers can take advantage of hundreds of sessions, including 3-minute sessions, topic packs (to overcome stress, improve sleep quality, etc.), and 10-minute one-off sessions.

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By is a free on-line service that provides tools to figure with moveable Document Format (PDF) files on-line via cloud through their web site, on their downloadable Desktop package for Windows 64bit (32bit and MacOS presently in development), and mobile app (iOS and Android). The tool’s offered embrace Merge PDF, Split PDF, Compress PDF, similarly as many tools required to convert from/to MS workplace, like Word, Excel, and Powerpoint.[1] that area unit all offered in twenty five languages. the corporate was supported in 2010 by Marco Grossi, on account that at the time there have been no simply offered choices to complete easy PDF tasks. iLovePDF S.L. is presently based mostly in urban center and works with groups in Switzerland, Austria, and New Zealand.

History was launched on the twenty sixth of February 2010 by Marco Grossi from metropolis, WHO at a time of would like complete there was no straightforward thanks to merge 2 PDF files[2].
“If it absolutely was therefore tough on behalf of me, despite my technological background, I notional however it would be for nontechnical individuals. At that point, there wasn’t any free on-line software package to manage PDF, therefore I simply shared what I had created to satisfy a private would like.”[3]
So at the start he created the Merge and Split PDF files tool and integrated them to the bran-new web site that was out there in each English and Spanish. very little has modified since then, apart from the addition of Catalan, French, and English till July 2011 once the Premium version was added[4], that doubled the file size and tasks out there, removed ads, and conjointly for the primary time a user panel was created together with a secured affiliation (https://) at a value of €3.99 per month. On the eighteenth of April 2014 the conversion tool was enforced, that allowed to convert pictures (JPG, PNG, TIFF, BMP, EPS, GIF, ICO, PSD), documents (DOC, TXT, RTF, ODT, PDF), and audio (MP3, M4A, WAV, AIFF, OGG) associate degreed by the tip of this year an e-book convertor furthermore as accessibility for Chinese was conjointly additional.
On march 2015 an entire design of the web site was printed planning to modify the tasks at hand furthermore on provide easier access on smaller screens by turning into responsive[5]. In July four new tools were additional, including, Page Numbers, Watermark, Unlock PDF, and Rotate PDF. There are periodic enhancements to the look till march 2019, once the ultimate and current version was introduced, adding new tools, furthermore as introducing the App and Desktop version whereas conjointly together with a developer API.


iLovePDF has a partnership with PDF tools

List of Tools

Tools Description
Merge PDF Combine PDFs in the order you want
Split PDF Separate one page or a whole set
Compress PDF Reduce file size while optimizing
PDF to Word Convert your PDF tile to DOC and DOCX
PDF to Powerpoint Convert PDF files into PPT and PPTX
PDF to Excel Pull data straight from PDFs into spreadsheets
Word to PDF Convert DOC and DOCX to PDF
Powerpoint to PDF Convert PPT and PPTX slideshows to PDF
Excel to PDF Convert spreadsheets to PDF
PDF to JPG Convert each PDF page into an IMG or extract all images
JPG to PDF Convert images into PDF
Page Numbers Add page numbers into PDF files
Watermark Stamp an image or text over your PDF
Rotate PDF Rotate your PDFs
Repair PDF Repair damaged PDF and recover data from corrupt files
Unlock PDF Remove PDF password security
Protect PDF Add a password to your PDF files
Organize PDF Sort, delete, or add pages in your PDF file


  1. “iLovePDF Reviews and Pricing – 2019”. Retrieved 2019-05-17.
  2. Ltd, Guiding Media Pvt (2010-03-12). “ILovePDF: Merge And Split PDF Files Online”. Guiding Tech. Retrieved 2019-05-17.
  3. “Marco Grossi – Founder of iLovePDF”. IdeaMensch. 2018-08-09. Retrieved 2019-05-17.
  4. Santos, Javier (2012-07-07). “Tres servicios online para unir varios PDF en un solo documento”. Genbeta (in español). Retrieved 2019-05-17.
  5. “iLovePDF: Free Online PDF Editing Tools”. The Windows Club. 2016-10-19. Retrieved 2019-05-17.
  6. Switzerland, PDF Tools AG (2015-12-18). “Customers”. PDF-Tools AG. Retrieved 2019-05-17.
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