6 Effective Ways To Brand Yourself On Social Media

The way you interact with your family is likely to be slightly different from the person you are with your significant other, and they’re both different from what you’re doing on your own when you’re dancing in pants with Backstreet Boys.

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However, with your blog, you’re only your brand name: while you’re writing, you’re designing your website, and most importantly, when you’re posting on social media.

 

Social media is essential for the success of any blogger. Like the great rivers around the globe gather their power from a multitude of streams and creeks, you have a social media profile that combines your channels that form an entire.

 

How do you maximize your social media branding? What are the best ways to make sure you are putting your best foot forward to get new followers? How do you convince the little streams to flow into a massive river?

 

In this article, we’ve provided the six best ways to establish yourself as a brand via social media. Follow these tips, and you’ll see an increase in followers, recognition, greater engagement, and more quality content.

 

1. The same brand is used on each channel.

Consistency is a must when it comes to online marketing. If your accounts on the internet “behave” in different ways, others will notice it, often without thinking about it… as well. The followers aren’t likely to be able to determine who you are each time they encounter you in a place unfamiliar.

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When we refer to”consistency,” we are referring to every aspect of your online profile, including:

 

• Topics of expertise, issues of preference, and specializations
• Branding colors
• Slogan, catchy word Sign off, saying, etc.
• Logos or profile pictures
• Fonts and typography
• The visual style (black or white photos of flowers, etc.)
• Username or handle
• Well-designed branding can create instant recognition.

Have you ever watched an advertisement and known who it is before having the brand’s logo or name? Large brands can take years to achieve that recognition, while smaller brands like bloggers and SMBs, have to begin somewhere.

 

Source: Hej Doll – Website, Facebook, and Twitter

Look familiar? Hej Doll is a travel and lifestyle blog Jessica Doll understands the significance of repetition in marketing the same logo for a brand with identical profile pictures and banners with the same images.

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You don’t want to make your audience bored by repeating the exact content repetition of critical assets such as an image of your profile is crucial to accelerating the recognition of your brand and increasing the perception of your brand by your customers.

 

2. A picture is worth 1000 words

If you’re seeking simple tips for improving your social media presence, use images.

 

It’s that easy. According to BuzzSumo, images on posts receive 2.3x higher engagement on Facebook and 1.5x more retweets from Twitter.

 

Of course, you’ll improve your results by using the best images. Similar to our first suggestion, it is essential to select the theme of your pictures in line with your personality. If you own an online blog that is floral, you should publish photos of flowers. If you’re running an online gaming site, perhaps do not share pictures of flowers.

 

However, it could be a while to find the one you prefer.

 

Please don’t give up; it’s all about trial and error in the beginning. Try different visuals – creative photography selfies, memes, selfies, inspirational quotes, etc. Find out what your public likes the most.

 

Particularly for blogging, be aware of which images are shared when you publish your posts. However good your writing, the idea is the primary factor determining the likelihood that people new to your blog click. Be aware of social sharing when choosing the image featured in your article.

Source – Aline Made Instagram

Food bloggers are well aware of the importance of photos; however, Aline Made adds a bit of artistic flair to her pictures that go over and above the typical food pictures on the web.

 

She also adds a splash of color like flowers and plenty of blank space in her photographs and exquisitely styled food to help your social networks stand out.

 

3. Use the word “social” in social media.

 

Blogs can be compared to lectures. You present your thoughts, and often people make comments on your response. Social media, however, is more of the conversation you have at a party with lots of debate and several participants.

 

You’ll want to take advantage of the interactivity that’s the most significant benefit that social media offers.

 

You build an intimate connection if you can speak directly with your readers. If your site isn’t revealing your secrets, There’s something about having a dialogue that connects people unlike any other.

 

However, socializing on social media has its unique etiquette. Here are some tried-and-true methods for improving your social media engagement:

 

• Always respond to any comments, even if you only want to say “thanks.”
• Word on the posts of others in your group.
• Use well-known hashtags in your local community to find out what kinds of posts your followers enjoy most.
• Repost and share your experiences with other members of your group.
• Participate in events that are relevant and contests to meet like-minded individuals.
• Meet in real-life to strengthen your connections.
• There’s reciprocity to marketing on social media, and solely self-promotional accounts do not have a steady following.

Source – Marie Forleo Twitter

Retweets, @ mentions, and popular hashtags or events-specific hashtags Wellness blogger and Vlogger Marie Forleo understand how to participate in a social network. In addition, she posts updates on her blog, she is aware of the right balance, and her followers don’t feel like “customers.”

 

Yes, social media is an excellent marketing tool, however, it’s not just an advertising platform, and if you utilize it for only marketing, it could cause harm. People who use social media are used to human interaction, even if they interact with an account belonging to an affiliated brand.

 

4. Tell us about the story behind your brand story?

 

Even if you rarely go to Whole Foods, you’ll know through Whole Foods’ extensive marketing efforts that they focus on organic and healthy foods and portray their products as more socially responsible than other brands that deal with food.

 

What do you know? They tell a compelling brand story.

 

“Brand story” or “brand tale,” also known as a “brand story,” is a different method to showcase the human aspect of your company; however, it is an effective method.

 

Brand storytelling can be a great complement to social media. This is partly due to the personal connection that we discussed above.

 

The topics you write about will shape your brand’s narrative. In time, people will begin to connect you with these areas. To reinforce the Whole Foods example above, they frequently post articles on healthy eating habits.

Source : WholeFoods Twitter feed

Particularly for bloggers who tend to post under their names on their social media profiles, You can also post personal accounts from your life. Nothing shows your authentic face quite like the individual, relatable stories people use social media for so many.

 

If you’re a gifted storyteller, you could also employ more innovative strategies, like extending the same story across multiple posts to keep your readers returning and “hook” new fans.

 

5. The quality of the product is what counts.

Yes, including images in your posts will boost their performance, but at the final point, it’s not the image but the quality of your content that decides whether people will share it or not.

 

The standard in internet marketing and advertising is “content is the most important thing,” but bloggers also earn a living.

 

A blogger can only be as influential as the content they post. If you wish to convince people that your blog posts merit reading, you need to prove your abilities by using your social media accounts.

 

The good thing is that there is no have to write individual posts for the social media platforms like you do for your blog.

 

If you’re in a pinch for something to share, You can also repost the posts of others (which can also be a means to interact with your audience more, as we’ll discuss below). But, you must ensure that your reposts are “on your brand” even if it’s not yours, which does not mean that you have to violate your brand’s consistent behavior.

 

One way to showcase high-quality content is to use videos, which aren’t as popular as static images or text posts.

 

There is an explanation for why video marketing is increasing, and that’s why social networks are now focusing on the type of content more often than ever (which we’ll explore in a moment).

 

The XYU and Beyond Pinterest packing guides

Contrary to other travel bloggers, XYU and Beyond discuss not just destinations but also the practical aspects of travel, such as packing for different kinds of weather. Then, she promotes this helpful information on her social channels by using stylized images on-brand, as her Pinterest example illustrates.

 

6. Make yourself stand out by using video

This guideline is meant to provide you with the information that will help you turn an uninteresting social media profile into something worth your time. What if you wish to transform your online account into something truly outstanding? You’ll have to do more, such as creating original videos.

 

On Social media platforms, videos receive an average of 1,200% more shares than text and images together. The type of videos you share and the post will be based on your brand’s personality and your objectives.

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