Backlinks are external links or inbound links found on other websites and pointing to your website.
They are essential for your website as they tell Google that you have valuable content, drive some traffic to your website and improve your ranking in search engines.
When it comes to SEO, backlinks are one of the most critical factors that affect your website’s ranking in SERPs. They are a clear indication that others see your website as a valuable information resource.
However, it is not just about linking websites to each other. You should pay attention to the quantity, quality, and relevance of your website’s backlinks because these factors help your website rank in SERPs.
Therefore, it is essential to keep your eyes open and track your website’s backlinks to identify any potential issues harming your website. For example, some bad backlinks may lower your ranking in search results.
Why are Backlinks important?
In general, two roles are controlling how backlinks affect the ranking of your website:
- The more backlinks your website has, the better it will perform on search engine results pages.
- The higher the quality of your website’s backlinks, the higher your website will rank on search engines.
Why? The answer is easy. Search engines like Google, Bing, and others see the backlinks pointing to your websites as recommendations.
Therefore, the higher the number of quality backlinks you get, the more trust you’ll get from these search engines, so they will improve your rankings.
This tells us to focus on quality and relevance when building backlinks instead of looking for quantity only. So, look for websites with a domain authority higher or equal to your domain authority before building a backlink to your website.
(You can use our free domain authority checker to test the authority of any domain.)
On the other hand, if your site gets many low-quality backlinks or spammy links, your ranking in SERP will decrease. As a result, I recommend having 10 natural, high-quality backlinks instead of having 50 low-quality ones.
The importance of using our Free Backlink Checker is here, which allows you to check and monitor your site’s backlinks.