Improve your customer retention rate using Rigid Boxes
Hundreds of new brands jump into the market for selling different types of products. However, only a few of them survive this situation and stay in the competition. The main reason behind this aspect is staying low on sales because of the lower customer retention rate. However, rigid boxes have come up as a tool that is pretty effective at this. Several studies have indicated the increasing tendency of customers toward these boxes in retail stores or for online purchases.
Moreover, there are several other factors as well that contribute in this regard and convince buyers to make a purchase from the same brand repeatedly. Here is how you can improve the customer retention rate for your brand using this luxury rigid packaging.
Show brand professionalism via rigid boxes design:
It is natural that buyers only establish long-term bonding with the brands that are more professional in their services. Packaging is the front face of every brand, and people make a perception about them from this aspect. Focusing on the design of Custom Rigid Boxes could better convey brand professionalism and inspire customers with it. It is natural that there would be several other brands on the market using similar boxes. It is the design of these boxes that would differentiate your brand from rivals. Thus, take adequate measures that could leave a mark on consumers.
The best way in this regard is to play with the structural design of these boxes. You can get these boxes with a design with separate removable lids. Also, make the design engaging with the rigid shoulder boxes or any other sort of trending design. Pay special attention to the unboxing of the products as it has the biggest contribution to making the box design engaging. Boxes with such versatile traits always get noticed by buyers, and they prefer buying the products with such packaging again every time they need that item.
Display brand logo and details for quick remembrance:
A basic pre requisite for getting repeating purchases from buyers is building an identity that they can remember. Usually, some business entities craft extremely engaging and quality products and deliver them to retail stores. Buyers also love them but feel much difficulty in finding the same product again.
Using the luxury rigid boxes with logo and other brand details is pretty helpful in this regard. Boxes with such detailing would make it easier for buyers to recall the previous experience they had with the same brand.
A blank box is unable to get much attention from consumers regardless of the great product quality. They hardly prefer interacting with the products in such packaging types with a design containing no details about the brand. Meanwhile, logo printing and making it prominent with the help of embossing or debossing techniques also leave a mark on consumers.
Such packaging successfully gets into the customer’s memory. Hence, it becomes easier to get repeating sales no matter from which retail store they are buying your items. Meanwhile, rigid packaging with such features will also ease winning the consumer’s trust.
Choose a certain color scheme with high vibrancy:
A factor that most brands ignore is the color selection in the design of the rigid luxury packaging they are using. Customers always come back to buy needed items from a brand if the product packaging has inspired them with its aesthetics. Colors have an important role in improving the aesthetics of the products. Moreover, they represent the nature of products and the theme of the brands. Thus, follow a specific color scheme in these boxes with high visibility. Avoid choosing dull colors as they can make the product less noticeable.
On the other hand, consider the color of every element in the packaging. For example, if you are using the white rigid cardboard boxes, then you must choose the black color for textual content over it. It will increase the vibrancy of displayed content and will quickly catch the attention of customers. Also, keep the box simple and avoid printing too many colored images and text as it would make the design messy. Ultimately, customers would soon become frustrated with the brand items. Yet, caring about the color selection would build their emotional bonding with the items and the brand supplying them to the market.
Boost customer experience by adding luxury:
Leveraging the customer experience is the most vital factor to consider for improving the customer retention rate. Business startup statistics in the UK show that 60% of the brands hardly sustain for their first three years. Ignoring customer satisfaction is the biggest reason behind this failure. Use stock rigid boxes with the ultimate luxurious options to make the buying experience of customers memorable. People have become addicted to luxury and spend most of their earnings on maintaining their luxurious lifestyles. Several buyers also love to flaunt their bought products over social media platforms to update their social circle about the recent activities.
Therefore, grow your brand packaging with these changing trends and customer preferences and make these boxes Instagram-worthy. Once people start sharing the images of your products with the packaging, consider it your success. 90% of the consumers keep following this practice. It will help you get loyal customers with a high retention rate. You can easily make it possible by laminating the boxes, using add-ons over them, and placing soft cushioning inside. Similarly, turn your product packaging into a sensual journey that is worth spending money on for the customers. It will give them an inner satisfaction of worth cashing their money for having some worthy product.
Reward with discounts hidden in rigid boxes design:
Maintaining the interest of the consumer in your products is of the same importance as other factors discussed here. Some customers stay engaged by some challenging activities, and the rest of them love to avail themselves of some discounts to buy quality products. You can merge both of these aspects using the rigid box packaging and benefit from retaining the buyers. A perfect way to do this is by offering some amazing discounts on the packaging of products. Make it challenging for buyers by hiding these promo codes by merging with the design. You can do this by aligning codes within the textual content or graphical images you are using.
Similarly, you can also hide these codes inside the boxes or beneath the inserts. Finding these promotional codes in a fun way and claiming the discounts would make this practice worth experiencing for customers. This phenomenon will not only play a vital role to retain customers but will also boost your sales. Ultimately your brand could raise more capital from these sales and grow in the market. You can follow this practice, especially on the arrival of seasonal sales.
All these discussed methods for retaining customers using rigid boxes are pretty practical with 100% expected results. Follow these mentioned practices in this packaging and see the magic. Customers would also recommend your brand to people in their social circle along with building their loyalty and bonding. Meanwhile, these methods are also not budget-consuming and you are only required to partner with a packaging firm capable of providing such creative boxes.