7 Digital Marketing Trends for 2023, Marketers, Prepare Yourself!
As a marketer, it is obligatory for you to learn what digital marketing trends will look like in 2023.
The reason is, all business people are now taking their digital marketing strategy to a higher level.
In order not to be left behind, you also need to learn which trends are more innovative and effective in achieving your business goals.
So, no need to linger any longer, let’s take a look at the following Glints discussion!
1. Content marketing
A good content marketing strategy can help you achieve predetermined marketing objectives.
The strategy in question does not only cover the type of content that is created, but also the process from upstream to downstream that must be planned optimally.
Starting from the process of planning, documentation, to evaluation.
Regarding the type of content, short video formats and visual content are considered to be trends in the following year.
This means that you also need to consult with the creative team about trends in video editing, graphic design, and trends in other types of creative content.
2. Digital experiences
Digital marketing trends in 2023 are also predicted to focus more on optimizing the user experience.
In today’s digital era, everyone has high expectations for an instant and fast transaction process.
That is why it is important for companies to formulate ways to make customers feel at home interacting with the brand for long.
An example is when a customer accesses the company’s website. If they encounter problems such as:
very long loading
copywriting is confusing
incomplete product information
There is a possibility that they will leave the website and look for references from other competitors.
3. Use of AI and machine learning
Reporting from Mac Sources, marketers can take advantage of AI technology and machine learning to increase the effectiveness of marketing techniques.
Some examples of its use can be seen in:
Marketing automation to manage campaigns more efficiently.
Designing messages that are more personalized for customers to be more targeted.
Efforts to shorten the segmentation process of customer data originating from email, websites and social media.
Companies should start considering investing in this technological innovation.
In addition to efficiency, this automation can also maximize several parts of the customer journey.
4. Influencer marketing
Compared to traditional marketing, the reach of influencer marketing is considered wider and right on target, as reported by Digital Marketer.
This is because influencers have a very broad audience and a specific niche that matches the niche of a brand.
This digital marketing trend has been going on for a long time and is considered to be increasingly relied on in 2023.
This influencer marketing strategy is closely related to social media marketing. In every social media platform, there must be influencers with their own characteristics.
This means that marketers need to study the characteristics of each platform, influencer, and then determine which one is more suitable for marketing objectives.
5. Email marketing
In fact, the use of email marketing is still considered effective even in the midst of many marketing technology innovations.
Why is that?
Let’s say you follow the social media account of your favorite shoe brand. Can you always see every content they create?
Most likely, you will definitely miss some of the content. This can be caused by timing, filters, or the social media algorithm.
This does not happen in email marketing, where promotional information can be sent to all target consumers.
Nevertheless, marketers still need to think about the best strategy to reduce the bounce rate and prevent consumers from unsubscribing.
6. Livestream shopping
Livestream shopping is now increasingly booming and is widely used by various brands to generate sales, ranging from fashion, beauty, to home furniture brands.
Unlike ordinary video or visual content, live streaming allows for more interactive and real-time communication with consumers.
In addition, consumers can also immediately see the product in a more real way before deciding to buy.
This can get rid of the doubts of consumers who are afraid that the goods purchased will not meet expectations.
7. User-generated content
User-generated content is predicted to continue to be a digital marketing trend even in 2023.
This digital marketing strategy is quite effective in increasing the trust of potential consumers in the brand.
You can encourage consumers, employees, brand loyalists, or other parties to create content.
The content can be in the form of reviews from consumers or brand stories that employees want to share. Apart from being interesting, this type of content also makes the brand feel closer to its audience.
