The Mercedes-AMG Petronas formula 1 Team is delighted to welcome a new “Principal Partnership” with the global manufacturer INEOS, with a maturity of five years. Under the agreement, INEOS expands its Position in the Sport, as well as the already existing “Performance Partnership” with the Team and will be its “Principal Partner”.
The “Principal Partnership” is an extension of the existing “Performance Partnership”, which was closed at the end of the year 2019 between INEOS and Mercedes-Benz Applied Science (MBAS). This agreement strengthens the partnership and allows MBAS with the sports departments of INEOS to cooperate in order to cope with technological challenges in their sports, as well as to determine the best ways to increase the Performance. The INEOS Logo will be seen on the formula 1 car from Mercedes-AMG Petronas for the season 2020, and the vehicle’s paint finish to provide a distinctive new splash of color to enrich.
Toto Wolff, team principal and managing Director of the Mercedes-AMG Petronas formula 1 team, so: “We are very proud to INEOS as the new Principal Partner of the Mercedes welcome. The ambitions, the dynamics and the business acumen of the company fit in perfectly with the Spirit of the Mercedes-AMG Petronas.“
The expanded multi-year partnership includes the whole of the INEOS sports family to which it belongs, the INEOS 1:59 Challenge with Eliud Kipchoge, whose goal is the Two-hour mark in the Marathon to break through the INEOS TEAM UK, the British participants in the 36. America’s Cup, as well as TEAM INEOS, the best Cycling team in the world. To further Portfolio of football club OGC nice from the French Ligue 1 and the FC Lausanne-Sport in the Swiss Challenge League belong to. Added to this are non-profit initiatives such as The Daily Mile, INEOS GO Run For Fun and the 1851 Trust.
Images: Daimler AG
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