Mercedes-Benz Bank AG gets a new boss. Benedikt Schell (48) takes over as Chief Executive Officer, replacing Franz Reiner (51), who will become Chairman of the Executive Board of Daimler Financial Services AG as of June 1, 2019.

Benedikt Schell is currently responsible on the Board of Management of Daimler Financial Services AG as Chief Experience Officer for global customer and digital strategy as well as the transformation of business models. "With more than 20 years of industry experience, Benedikt Schell is a proven expert on customer trends in the auto banking and mobility market and plays a key role in the digitization strategy of our service offering," says Klaus Entenmann, CEO of Daimler Financial Services and Chairman of the Supervisory Board of Mercedes-Benz Bank ,

The Mercedes-Benz Bank is one of Germany's leading automotive banks: at the end of 2018, it recorded more than 950,000 leased and financed vehicles in its books with a volume of 26.2 billion euros, which represents growth of 9.0 percent compared to the previous year. More than every second vehicle of the Daimler Group sold in Germany is financed or leased via Mercedes-Benz Bank, the company announces. Together with the direct banking business one has nearly one million customers.

The item "Mercedes-Benz Bank with New Leadership" was added to the News section by Ralf Loweg on 25.04.2019 Automotive, Autobank, Financial, People, News, released.


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When talking about Morocco, many immediately think of Casablanca. Not to the city, but to the even more famous Hollywood Strip. To the cool Humphrey Bogart and the unforgotten Ingrid Bergman. And of course the North African country stands for sand, dust and desert. But Morocco is now also an important production location, especially for the automotive industry. In 2019, even the first race of the electric series Formula E in Morocco was over the stage.

It is obvious that an automotive supplier like Magna is expanding its presence in the North African country. The company has just started building a new plant in Kenitra. From there, automakers around the world will later be supplied with exterior and interior mirror systems.

For this, Magna is investing around 10.0 million euros in the approximately 5.70 square meter facility and is expected to create up to 275 new jobs. Production in the new plant is expected to begin in the spring of 2020.

"The expansion into Morocco is a strategic step for Magna as our customers continue to grow in the region," says John O'Hara, President Magna Mechatronics, Mirrors and Lighting. "We also value the high level of skilled and engineering talent in the region, and we look forward to building a strong and effective team here."

Morocco offers a competitive, export-oriented production base for global automakers, according to Magna. The country's government has set itself the goal of building one million vehicles a year by 2025, with the help of automakers and investment in new production facilities.

The new plant will expand the portfolio to enhance the driving experience with intelligent vision systems, the Magna experts said. The new facility is the company's second location in Morocco. Already in October 2018, an engineering joint venture was founded with Altran Technologies SA in Casablanca. Then we would be back at Humphrey Bogart.

The item "Magna in Morocco" was added to the category News by Ralf Loweg on 24/04/2019 Automotive industry, automotive supplier, factory, News, released.


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The negotiations for the future of the car manufacturer Opel are in full swing. This concerns the planned utilization and the investments in the German plants to fulfill the collective agreements. An important event was now a meeting with IG Metall, the General Works Council and the management.

Part of the investment commitments have already been fulfilled on the basis of competitive structures, such as the allocation of the Grandland X in Eisenach, according to Opel CEO Michael Lohscheller. Other investments were also discussed, including for the Rsselsheim site. "As announced, we will bring a second model on a modern multi-energy platform from Groupe PSA to Rsselsheim," says Lohscheller.

The talks on the fulfillment of wage agreements called Opel as "constructive". They should now be continued between the social partners and the management. "The management has discussed the previously planned investment projects with us, and on this basis we have agreed on a process for further discussing these issues as well as outstanding issues in detail", says the district manager of IG Metall Mitte, Jrg Khlinger.

It is not only about the security of employment and the locations, but also about the longer-term perspectives under conditions of changing mobility. Background: In 2018, Opel had agreed to secure employment by 2023 and committed to invest heavily in German locations.

The article "Opel and IG Metall negotiate" was added on April 11 ,1919 in the category News by Ralf Loweg with the keywords Automotive, Business, Plant, Employees, News, released.


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It's not long before what a real car designer wants to become: True to this motto, the trainees of the Skoda vocational school for mechanical engineering in Mlada Boleslav have been designing a new concept vehicle every year since 2014.

Now it's time again. The sixth trainee concept car of the Czech VW subsidiary will be a pick-up version of the Kodiaq. In 2019, a total of 35 apprentices will work there, including six young women. With the support of experienced engineers and technical development, design and production staff, talents are expected to turn the SUV into a two-door pick-up. The vehicle will be presented to the public in June 2019.

Incidentally, the first trainee concept car was the Citijet based on the Skoda Citigo, followed by the Fabia pickup Funstar. The Rapid Spaceback was the inspiration behind the construction of the Atero Coupé. In 2017, again from a Citigo, the electric trainee Car Element, in 2018, the trainees presented with the Sunroq a convertible version of the compact SUV Karoq. Each of these vehicles is intended to illustrate the creativity of the junior staff and to show what opportunities an education at the Skoda Academy opens, the car maker says.

The item "Academy for Auto-Talents" was on 09.04.2019 in the category News by Ralf Loweg with the keywords Automotive Industry, Education, Design, News, released.


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The times for the auto industry are stormy. The PS industry is changing. On the other hand, lost confidence has to be regained for many customers. Of course, this is not possible overnight. A good indicator is the look at statistics and tables. Since there are already read a lot between the lines.

And that does not always look very bright: In 2018, for example, the production of motor vehicles and motor vehicle parts fell significantly. As reported by the Federal Statistical Office (Destatis) at the Techno Classica Essen Motor Show (April 10 to 14, 2019), production in the second half of 2018 was 7.1 percent lower than in the first half of the year.

In the entire manufacturing sector in Germany, however, production fell by only 2.0 percent over the same period. Without the inclusion of the automotive sector, the decline in production would have been only 0.9 percent.

The start of the automotive industry in the year 2019 was uneven, the statistics experts said: The production of motor vehicles and motor vehicle parts in January 2019 was 4.3 percent lower than in December 2018, in February 2019, it was 1.9 percent increased compared to January 2019.

The automotive industry is Germany's most important industry: Thus, the approximately 880,000 workers in the automotive industry in 2016, according to the National Accounts, an economic output of 134.9 billion euros. This corresponded to 4.7 percent of gross value added in Germany.

The macroeconomic importance of the automotive industry is even higher, as the industry is strongly linked to other industries. Other industries in the industry include rubber and plastic products, metal production and processing, metal products manufacturing, mechanical engineering and the repair and installation of machinery and equipment.

But the service sectors are also closely linked to the automotive industry: in particular, trade, transport and warehousing, professional, scientific and technical services as well as the placement and leasing of labor are important. Directly and indirectly, ie involving upstream industries, according to model calculations of the input-output calculation, about 1.75 million persons in employment in Germany, ie around 4.0 percent of the working population, are connected with the automotive industry.

The article "Auto Industry in Reverse" was added to the category News by Ralf Loweg on 09.04.2019 Automotive, Production, Statistics, News, released.


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The Mini brand goes with fashion – and it makes fashion. This can also be said of the new boss of the car manufacturer. After all, Bernd Krber, who has been managing the Mini brand since April 1, 2019, appears at first glance like a dressman from a glossy calendar: perfectly styled, always in tune with the times. Or, as Grandmother would say: cuddled and beaten.

Most recently, Bernd Krber was responsible for strategy and management at BMW. Now the 44-year-old returns to the British brand that he has helped to shape since joining the BMW Group in 2003. At that time, Krber was initially involved in the planning of mini-brand management and then in product management, and ultimately led international brand management.

"With Bernd Krber, we were able to win over an experienced connoisseur of the Mini brand," says Pieter Nota, CEO of BMW AG for customers, brands and sales. "I look forward to working with him to lead Mini into an electric, sporting and urban future."

The article "The new mini-man: fashionable and modern" was on 08.04.2019 in the category News by Ralf Loweg with the keywords Automotive industry, People, News, released.


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A car has long been much more than a chassis with an engine that is supposed to take people from A to B. Themes such as networking and artificial intelligence must be dominated by carmakers worldwide, if they want to get a piece of the cake in the future. One thing that should not be underestimated is the 5G mobile communications standard.

"Anyone who wants to apply 5G in the future, in industry or mobile, must rely on the patented technologies, which means there are expensive license fees – which flow abroad," says Tim Pohlmann, CEO of the startup IPlytics, the one at Expertise for the Federal Ministry of Economics and Energy. Pohlmann also explains why: "The patent owners will be the future technology and market leaders, because unlike the 3G and 4G patents, which relate only to the mobile industry, 5G affects the interconnectedness of the entire Internet of Things . " The patents of recent years on the subject of 5G are called Samsung Electronics, Ericsson or Huawei. Not a single German company is there.

And that's a problem. Because the automobile companies, a mainstay of the German industry, will be fully dependent on the 5G technologies, so Pohlmann. They would need to network vehicles together, provide traffic routes and buildings with networked traffic signs and antennas to manage data over the Internet and in the cloud. However, to use 5G, due to the lack of German patents, high costs could be incurred in the form of royalties for the German economy, as the report predicts.

Lars Wallerang and Mirko Stepan / mid

The article "5G could be expensive for carmakers" was published on 02.04.2019 in the category News by Lars Wallerang with the keywords Automotive, Automotive Industry, Internet, Networking, News, released.


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Whether financing, leasing or insurance: Financial services from car manufacturers are in demand. Above all, Volkswagen is highly rated in this "discipline". The financial services of the Group achieved a record operating profit in the financial year 2018 and achieved a balance sheet total of more than 200 billion euros for the first time.

"Due to our very good development, we can now set the course for the future from a position of strength, which is why we are optimizing our cost structure and continuing to work intensively on digitizing our business model," says Lars Henner Santelmann, CEO of Volkswagen Financial Services AG.

In plain English: A so-called "efficiency program" envisages savings of 850 million euros per annum from 2025 onwards. Together with the digitalization of the business model, this should form the basis for achieving the strategic goals, it says. Frank Fiedler, CEO of Volkswagen Financial Services AG, adds: "Above all, the basis for the very good result was an increase in the number of contracts." In future, we focus not only on sales, but also on efficiencies. " By 2025, Volkswagen Financial Services aims to achieve a cost-income ratio of 40 percent. "At the end of 2018, it was 49.0 percent.

For the current fiscal year, CFO Fiedler is cautiously optimistic: "Although the current financial year 2019 is marked by high macroeconomic uncertainties, we expect the Financial Services Division to post a good operating result at the year-end level, as we will see initial successes from the efficiency program . "

Growth drivers for the contracts in 2018 were, in particular, services such as maintenance and wear and the fleet business in Europe, according to Volkswagen Financial. In the future, this should become even more important as a result of our participation in Europe's largest fleet management company (FleetLogistics).

The range of mobility services will be expanded by the recent acquisition of LogPay Financial Services GmbH and the related entry into the business field of PNV payment processing. The purchase of both companies is still subject to the approval of the cartel authorities.

The article "Financial Services of the car maker: The ruble rolls" was added on March 18, 2017 in the category News by Ralf Loweg with the keywords Automotive, Financial, Statistics, News, released.


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Citroen celebrates its 100th anniversary and models with history. One of the early milestones in French car manufacturing is the type A 10 HP. Because he was the first European vehicle that was produced in Groser. As early as the development of the first car, company founder and visionary Andr Citron knew what he wanted: a low-cost vehicle with low maintenance costs.

This principle guided all designs until the type A 10 HP was presented on 4 June 1919 in Paris on the Champs-Elysees. Following the American example of Henry Ford, Andr Citroen imported the methods of modern industrial production to France, which allowed the production of robust and economical cars in large series. The introductory price of 7,950 francs was unusually low for the time.

The Citron Type A 10 HP was not only the first large-scale production car in Europe, but also the first fully equipped vehicle. Among other things, it was an innovation over the competition with electric lighting and an electric starter, a convertible top and a pre-assembled and therefore easy-to-change spare wheel. It was also the first French model equipped with the steering wheel on the left side and designed for a wide audience thanks to a systematically simple operation.

The aluminum four-cylinder gasoline engine with a displacement of about 1.3 liters at 2,100 rpm had a capacity of 18 horsepower. Thanks to lightweight construction, the Citroen convinced by a then-low average gasoline consumption of 7.5 l / 100km. The highest speed was at least 65 km / h.

The item "Departure with the Citroen type A 10 HP" was published on 13.03.2019 in the category News by Lars Wallerang with the StichwörternHistory, Automotive, Automotive Industry, Anniversary, News,published.


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With a campaign, Volkswagen is launching a new era in sports sponsorship of the brand. "Football, that's all of us" is the motto of the first advertising campaign that the car manufacturer is now launching as a new partner of the German Football Association (DFB). Background: The Wolfsburg release Mercedes as general sponsor of the DFB.

The focus of the 360-degree campaign is a 45-second TV commercial, which will be shown on numerous German channels from now on. "The campaign is intended to document the start of our partnership with the DFB and to express our basic understanding of football," explains Jrgen Stackmann, Chief Sales Officer of the Volkswagen Passenger Cars brand. Volkswagen supports the sport in its entirety: professionals and amateurs, men and women, adults and children , Fans and volunteers.

Volkswagen's approach is welcomed by Oliver Bierhoff, Director National Teams. After all, we are a big football family, and we in the national team also live from small amateur clubs where five- and six-year-olds are trained. " The volunteer work on the base is indispensable. And according to Bierhoff, these include not only the coaches, but also parents who drive children to the games. "We need this commitment so that our society can continue to live out this sport."

At the center of the campaign are eleven national players and the coaching team around national coach Joachim Lw. At the side of junior footballers and fans, the DFB stars enter the Olympic Stadium in Berlin, where they form a large group picture. On a total of three days of shooting, more than 250 performers and extras participated. The scenes with the national players were recorded in a hall on the factory grounds of Porsche in Leipzig.

In addition to the TV commercial, the campaign also includes motifs that are advertised on billboards in the German first and second division cities. In addition, the campaign will be played online, especially in the context of football websites and social media.

Only one thing the VW strategists have apparently not considered in the smart idea: that in fact the current development in sports sometimes even faster than in the automotive industry. Mats Hummels can be seen in the national team jersey and a smile on the campaign photo. Dumb only: Hummels and his two colleagues from the German champions FC Bayern Munich, Thomas Mller and Jerome Boateng, have recently been banned from the national team.

All of Germany is discussing the sacking of the deserving player trio and complaining once again about the DFB. What does VW say about this? "The fact that Mats Hummels is involved in our advertising – as one of eleven players plus coaching staff – is not a problem either for Volkswagen or for the campaign," assures Gerd Voss, head of sports communications at the Volkswagen Group, in an interview with the Motor Information Service (MID).

Mats Hummels is a deserved national player. And it is not for nothing that the campaign motto is called: "Football, we all are!", Emphasizes Gerd Voss: "We've been in football for so long that we know how fast teams can change – be it through injury or disease it by missing nomination. " VW is not about individual players: "For us the whole team counts."

Could not you stop everything and add a new photo without Hummels? Voss: "No, that would not have gone anymore technically and in terms of time." The campaign shoot and the photos were taken by the way in November 2018 – and there were the three Bayern stars still team.

Voss does not believe that the campaign is negatively affected by the current events: "The campaign shows very clearly how we see football: really common, diverse, colorful, in solidarity – as a big team."

Ralf Loweg / mid

The article "Volkswagen: New Era of Sports Sponsorship" was published on 08.03.2019 in the category News by Ralf Loweg with the keywords Automotive industry, sports, sponsoring, lifestyle, news, released.


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