A successful car design is like a work of art. With the targeted design language, the eyes are to be directed to the vehicle. That is understandable. Because when buying a car, potential customers are first addressed by the external appearance, as in real life. Fills the look, everyone comes closer: the car, the dealer, the customer. And at the end of the day is the purchase contract.
But how do you make a good design? Anschauungsunterricht is often the motor sport in this question. And in a spectacular way. In the US, BMW repeatedly places an "Art Car", an "art car", on the wheels. Year after year, a new artwork is created. Of course, this also makes it possible to shoot unique advertising spots.
But why look to America, even if in this country spectacular racing is offered? The Hyundai strategists apparently thought so and started an extraordinary project, which is dedicated to the topic "car and art". The result is a vehicle that does not exist a second time. In cooperation with Team Engstler, Hyundai Motor Deutschland is using a third i30 N TCR in 2019 in the ADAC TCR Germany 2019.
This rolling artwork will be controlled in the 2019 season of the seven rounds of the series of VIP guests. Prominent guest starters include former World Touring Car Champion Gabriele Tarquini (Italy) and Belgian Thierry Neuville, currently leading the World Rally Championship (WRC). The VIP Hyundai is out of competition at the start, its drivers can not collect points. That's not so important at the sight of this car. It's about the design and the idea behind it – and it's pretty smart.
"We are pleased to be able to realize this exciting project in the ADAC TCR Germany and I am sure that the VIP Hyundai i30 N TCR will cause a stir," says Till Wartenberg, Director of Marketing and Press at Hyundai Motor Germany , The start of the VIP car in the ADAC TCR Germany is a great way to further emotionalize the Hyundai brand.
But how did this project come about? The special design for the Hyundai i30 N TCR was designed in cooperation with the University of Pforzheim, informs the automaker. As part of a project work, eleven students from the School of Design created design proposals for the touring car's visual appearance.
Out of the top three jury-selected designs, the design by Arvid Esser (22) was voted the winner in an online poll by readers of Auto Bild motorsport and Hyundai Motor Germany's social media channel. Born in Berlin, he is a passionate motor sports fan and initially completed his training as a technical model maker specializing in bodywork and production. He then took up the study "Transportation Design" at the University of Applied Sciences Pforzheim.
This is how the young artist went about his work: in his design Esser chose the Performance Blue, which is typical of Hyundai Motorsport, as the basic color. The N logo was also taken up. The design is also intended to help the driver drive to the front in the race, says Esser. "The bright blue front with the signal-red contrast is very powerful for vehicles in front of you." If a vehicle moves behind the Hyundai i 30 N TCR, it will be unobtrusive due to the dark gray tail and will be so hard to attack. " Very clever. Let's see what the racetrack rivals say.
Ralf Loweg / mid
The article "A rolling artwork in racing" was added to the category News by Ralf Loweg on 30/04/2019 with the keywords Motorsports, Race Cars, Design, Van, News, released.